Are you wondering why your website doesn’t get as much traffic and conversions as before? One of the reasons this might be the case is your website’s quality score dropped. Search engines like Google use a scoring system to boost or lower the ranking of a site on its results page. You have to improve it to retain, get back, or increase your rank.
Here are some ways to improve your quality score:
Work on User Landing Page Experience
Like in many marketing strategies, user experience plays a vital role in the success or failure of SEO. The landing page must be relevant to the keywords typed in by the user. After all, a potential customer wants a streamlined process that takes them from point A to point B with little to no hassle.
Relevancy is vital to search engines. You can achieve it by including pertinent information, product details, and other keyword-related details on the landing page. Other ways to improve user experience is to ensure fast loading time, easy navigation, and clear call-to-action. Experts in SEO in Salt Lake City and other areas can guide you through these improvements.
Use Resources on a Single Campaign
Focus on one group of keywords to make your campaign effective and precise. Concentrating on a single ad group allows you to build authority in it. You can create multiple landing pages catering to different customers that are on varying phases of their sales journey. This enables you to address specific needs and queries. This approach improves your conversion rate and saves you money as well.
Restructure Your Pages
This may take a lot of time and effort, but you need to adapt to the changes in consumer behavior and market trends. Search engines want pages to be relevant to users. Update or remove irrelevant pages on your website, add new videos or images, or create more posts about topics important to your target audience. Identify if the ads you created are honest and if they provide a clear idea of what your page is like. The keywords need to match when you restructure.
Make Ads Relevant
Ad relevancy has a positive impact on your quality score. This refers to the match between a keyword and the message written on your online advertisements. These have to jive and deliver a clear idea to those that see them. Say, your landing page talks about a weekend promo, the ad copy should focus on that specific detail, as well.
Improve the CTR
The click-through rate (CTR) estimates the likelihood of someone clicking on your ad once they see it. This assumes that your chosen keyword is relevant to a particular user. Choose a variety of search terms that you think are relevant to your target market. This improves your expected CTR and bumps up your quality score.
These are just a few of the strategies that boost your search engine quality score. Work on these to reach your business objectives and increase your conversion rate. Find out which keywords and pages you need to improve using these techniques.