Do you own a blog site or do you regularly upload videos on YouTube and other similar platforms? Do you want to get more traffic on your sites and social media accounts?
With all the time you have during this lockdown season, why don’t you make yourself productive and work on improving your social media accounts and your blog or vlog sites?
Perhaps some of you are doing it for fun while others are seriously considering monetizing their sites and accounts. If you own a business that you want to have a strong online presence, consider getting the services of those knowledgeable with Sitefinity CMS for a more focused content for your target market.
The best way to go about gaining more traffic and getting those likes and subscriptions is to improve your content that best suits your target market.
Identify Your Target Market
Before working on your content, you must know who your target audience is.
Why do I need to know who my audience is? Because, like most things, there has to be a purpose — an intent — behind all your actions.
Whether you intend to entertain, to relay information, to help address concerns or just find like-minded individuals to share your thoughts with regularly, knowing your audience will help you come up with content that matters to them.
Ask yourself these questions:
- Who is my audience?
- What do they do?
- Where are they located?
- How old are they?
- What is their race? Their gender? Their generation?
- What is their background?
- What do they like to do?
- What are their goals?
- What do they believe in?
- What are their common concerns?
Knowing who your target audience is will help you streamline your content to serve their needs. Once you have identified who they are and how you can best serve them, you can start working on your content.
6 Ways to Improve Your Site and Account’s Content
1. Use Your Audience’s Language.
Do not make it difficult for your target audience to relate with you. Speak with them using a language they understand with the right attitude and tone that will appeal to them. However, do not go overboard with the jargon and technical terms as you don’t want to alienate other potential subscribers and followers.
2. Design Your Content for Your Audience.
Content goes beyond just the language you use. It also has a lot to do with your presentation. This means that all the elements on your page and your account have to be purposeful. They all need to be directed to what will appeal most to your target audience, from layouts and images to fonts and colors and everything in between.
3. Your Content Has to Be Relevant.
Your content needs to be important to your target audience. Again, it has to still be relevant enough for them to click on your link. Make sure you come up with content that’s updated and helpful, as well as entertaining and fun to keep them coming back for more.
4. Be Your Audience.
Put yourself in your audience’s shoes. What do you want to see? What do you hope to get from your blog or video? Knowing how your audience thinks and learning how to cater to their needs will help you come up with the most compelling and thoughtful content that will captivate your target audience.
5. Get Inspiration from Other Similar Sites and Accounts and Learn from Them.
Whether they are competitors or just people you get inspiration from, learn from them. Take their best practices and apply what you can to your site and account. If you see that they are lacking something, then perhaps you can fill in the gap for your audience. Learn as much as you can from them.
6. Stay within Your Niche and Own It.
Do not make it your goal to be universal. You need to stick to your niche and become a subject matter expert as much as you can. Do what you can to put yourself in the position that your audience will see you as the go-to guy or gal for your specific industry or interest. Try to avoid discussing anything outside your niche if you really want to bring your content game up.
Improving your content and streamlining it to be focused on a specific target audience will not just help boost your account and site, but it will also widen your reach to help others who share the same interests and concerns as you.